Visa is stepping up its push into digital assets, announcing a new advisory service aimed at helping businesses make sense of the fast-growing stablecoin economy. As stablecoins move closer to the mainstream, the global payments giant wants to be more than just a payments processor—it wants to be a guide.
On Monday, December 15, Visa revealed the launch of its Stablecoins Advisory Practice, a new offering under its Visa Consulting & Analytics (VCA) division. The service is designed to support banks, fintech firms, merchants, and large enterprises as they explore how stablecoins can fit into their payment strategies.
The move comes as stablecoins continue to gain momentum, with the sector’s total market capitalization now surpassing $250 billion. Visa’s own activity in the space is also growing quickly, with stablecoin settlement volumes reaching an annualized run rate of $3.5 billion.
Visa says the new advisory practice will deliver tailored recommendations, covering everything from identifying the right market fit to selecting the right technology and ensuring regulatory readiness. As blockchain-based payments attract more attention for their potential to offer faster settlement and lower costs, Visa is positioning itself as a bridge between traditional finance and emerging digital tools.
“Stablecoins may represent an opportunity to enhance speed and lower cost in payments,” said Matt Freeman, senior vice president at Navy Federal Credit Union. He added that, with Visa’s support, the credit union is assessing how stablecoins could align with its broader strategy to deliver value to its 15 million members worldwide.
This isn’t Visa’s first move into stablecoins. In 2023, the company became one of the earliest major payments networks to pilot stablecoin settlement using USDC, signaling early confidence in blockchain-based payment rails.
Since then, Visa has steadily expanded its footprint. The company now supports more than 130 stablecoin-linked card programs across over 40 countries. Its cross-border payments platform, Visa Direct, is also set to enable stablecoin-based pre-funding and direct payouts for businesses in select markets.
The Stablecoins Advisory Practice will offer a range of services, including specialized training, stablecoin strategy design, market entry planning, and detailed use-case analysis. Visa will also provide technology enablement to help companies integrate stablecoins smoothly into their existing operations.
With regulators around the world working to define clearer rules for digital assets, Visa’s advisory service arrives at a crucial moment. For businesses unsure how to move forward, the company aims to provide clarity and confidence.
Between launching stablecoin payout pilots and partnering with firms like Aquanow, Visa is reinforcing its role as a long-term player in digital payments. As stablecoins continue to reshape the financial landscape, Visa appears determined to help businesses unlock new opportunities in the next phase of the digital economy.
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