Vivek Ramaswamy’s Strive Asset Management has doubled down on its Bitcoin strategy, purchasing 1,567 BTC worth around $162 million at an average price of $103,315 per coin. This move pushes the firm’s total holdings to 7,525 BTC, now valued at roughly $790 million.
The company’s latest buy continues its clear “buy the dip” approach, as Bitcoin’s price fluctuates between $100,000 and $106,000. Strive’s confidence stands out in a volatile market that has seen many investors move to the sidelines.
Funded Through Nasdaq-Listed Preferred Shares
The new Bitcoin purchase was financed through Strive’s Nasdaq-listed preferred share offering under the ticker SATA. The offering, which was increased to $160 million due to strong institutional demand, provides a 12% monthly return-of-capital distribution. According to filings, proceeds from SATA go directly into Bitcoin purchases—giving investors a mix of regular income and exposure to BTC’s long-term potential.
By structuring the program this way, Strive has found a way to expand its treasury reserves without issuing new common stock. The company also benefits from its designation as a Well-Known Seasoned Issuer (WKSI), which lets it quickly tap into capital markets for future Bitcoin rounds. Essentially, Strive is turning BTC accumulation into an ongoing corporate program.
Ramaswamy’s Strategic Play
Vivek Ramaswamy—best known as Strive’s founder and a former 2024 U.S. presidential candidate—is using his Wall Street background to shape one of the most flexible Bitcoin treasury models among U.S. corporations. The company’s strategy takes cues from pioneers like MicroStrategy and Marathon Digital, but adds a unique twist: yield-bearing preferred equity that funds Bitcoin buys while keeping shareholder interests in check.
This hybrid model is drawing attention from institutional investors who want Bitcoin exposure through regulated, income-style products rather than directly buying BTC.
With this latest purchase, Strive strengthens its position among the largest public Bitcoin treasuries in the world, reportedly surpassing Galaxy Digital’s holdings. The company’s aggressive accumulation shows strong conviction in Bitcoin’s role as a strategic balance sheet asset, even as short-term market swings test investor nerves.
*Image source: Kevin Dietsch | Getty Images
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