A new player has entered the US crypto market — and it’s doing so with a strategy that’s becoming increasingly common across the industry. AndX USA LLC has officially launched its crypto exchange operations across all 50 states by building on BitGo’s regulated infrastructure, rather than starting from scratch.
The move allows AndX to operate under a framework backed by the Office of the Comptroller of the Currency (OCC), with custody services supported by $250 million in insurance coverage. For a market known for its complex regulatory hurdles, that’s a major shortcut.
AndX, headquartered in New York, is an AI-driven Web3 financial platform that already has a presence in markets like Turkey, the UAE, India, Brazil, the Philippines, and South Africa. Its US expansion marks a significant step in its global growth strategy.
Instead of investing years into building compliance systems, AndX is leveraging BitGo’s Crypto-as-a-Service (CaaS) platform. This includes regulated custody, transaction monitoring, transfer systems, and a full compliance framework — all accessible through APIs. In simple terms, BitGo handles the heavy lifting behind the scenes, while AndX focuses on delivering user-facing features.
According to CEO Viru Raparthi, this approach allows the company to double down on innovation. That includes AI-powered trading tools, tokenization of real-world assets, and seamless global payments — features designed to attract modern crypto users.
BitGo’s leadership echoed the same vision. Frank Wang, managing director and head of fintech at BitGo, said platforms no longer need to choose between speed and security. With infrastructure already in place, companies can launch faster while still meeting institutional-grade standards.
A Shift in How Exchanges Are Built
Launching a fully compliant crypto exchange in the US has traditionally been a long and expensive process. Companies must secure money transmission licenses across dozens of states, navigate New York’s BitLicense requirements, set up custody solutions, and build compliance teams — all before onboarding their first user. For international firms, this can take anywhere from 18 to 36 months.
That’s where infrastructure providers like BitGo come in. Its CaaS model dramatically shortens the timeline, reducing the process to API integration and partnership agreements. With BitGo Bank and Trust already holding the necessary regulatory approvals, platforms like AndX can enter the market much faster.
This model is gaining traction as institutional demand grows, especially alongside developments like the expansion of US spot crypto ETFs and the anticipated CLARITY Act framework. Together, these trends are raising the bar for what qualifies as secure and compliant crypto infrastructure.
What AndX Offers
AndX positions itself as more than just a trading platform. It combines multi-asset trading, tokenization, cross-border payments, and real-time financial insights into a single ecosystem. The platform also introduces a gamified experience aimed at increasing user engagement.
The company says its mission is to expand access to financial markets while maintaining high standards of security — something it believes is achievable through its partnership with BitGo.
A Broader Industry Trend
AndX’s US launch comes at a time when regulated infrastructure is becoming a key competitive advantage. This week alone has seen similar moves, including Payward’s planned acquisition of Bitnomial for up to $550 million, which also focuses heavily on regulatory capabilities.
As new legislation like the CLARITY Act moves closer to implementation, companies that already have strong regulatory backing — whether directly or through partnerships — are expected to be in a stronger position.
In that context, AndX’s entry into the US market isn’t just another launch. It’s a clear signal of where the crypto exchange industry is heading.
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